From the beginning our strategy has been to introduce and promote fashion brands that are stylistically or strategically attractive to the Italian press, this selectivity ensuring an overall high image level of the showroom. In this way, Logos PR has become a reference point in Milan for fashion trends and has developed a strong working relationship with the Italian media, opinion leaders and celebrities, to the benefit of all brands present in the showroom. While our core business remains fashion press and PR, our experience allows us to offer our clients a complete and custom made brand building strategy, encompassing marketing, media buying, sales relationships and international development.
Creative thinking and dynamic activity ensures the continual detection and utilization of press opportunities for the brands we promote. Clients are served by a staff of senior and junior members, while the agency founder is constantly involved in strategy development, result monitoring and supervision, and always available for meetings and consultations with the client. For special projects and international development that require expertise beyond our in-house organization, the agency regularly collaborates with a network of professionals specialized in specific fields in order provide a personalized service to our clients and to achieve their desired objectives.
Logos PR was created in 1986 by Jennifer Leppla, an American citizen residing in Italy, with a history of fashion experience in the area of manufacturing, marketing and promotion. For over 20 years, Logos PR has specialized in the promotion of fashion brands, managing relations with all specific targets of the field: press, trade, fashion community, sales force, opinion leaders and the consumer.
Alpha Delta Phi
Anna Rita N
Comme des Garçons Shirts
Comptoir des Cotonniers
Festival della Moda Russa
Irene Van Ryb
Kiwi Saint Tropez
Plein Sud Jeans
Plein Sud Soir
Van Der Straeten
Wannabe by Patrick Cox
York & Cole
Conception and organization: fashion shows, special events, product presentations, including:
- Creation of target mailing list
- Invitation and program distribution and recall
- Logistic coordination
- Research and selection of locations
- Definition and coordination of timeline, set design and installations
- Event management
- Event follow-up
- Media relations (corporate and product press office)
- Relations with opinion leaders and key members of specific sectors (fashion, culture, press, trade, sales force)
- Celebrity endorsement (testimonial research and product placement)
- Research and management of sponsorships, co-branding and co-marketing
- Social Media (concept – strategy – content – update)
Creation and management of international communication network, including the selection and supervision of local agencies in major markets and direct contact with the press in minor markets.