About us

Agency

From the beginning our strategy has been to introduce and promote fashion brands that are stylistically or strategically attractive to the Italian press, this selectivity ensuring an overall high image level of the showroom. In this way, Logos PR has become a reference point in Milan for fashion trends and has developed a strong working relationship with the Italian media, opinion leaders and celebrities, to the benefit of all brands present in the showroom.
While our core business remains fashion press and PR, our experience allows us to offer our clients a complete and custom made brand building strategy, encompassing marketing, media buying, sales relationships and international development.

Structure

Creative thinking and dynamic activity ensures the continual detection and utilization of press opportunities for the brands we promote. Clients are served by a staff of senior and junior members, while the agency founder is constantly involved in strategy development, result monitoring and supervision, and always available for meetings and consultations with the client.
For special projects and international development that require expertise beyond our in-house organization, the agency regularly collaborates with a network of professionals specialized in specific fields in order provide a personalized service to our clients and to achieve their desired objectives.

History

Logos PR was created in 1986 by Jennifer Leppla, an American citizen residing in Italy, with a history of fashion experience in the area of manufacturing, marketing and promotion.
For over 20 years, Logos PR has specialized in the promotion of fashion brands, managing relations with all specific targets of the field: press, trade, fashion community, sales force, opinion leaders and the consumer.

Clients

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Agent Provocateur

Alpha Delta Phi

Amaya Arzuaga

Anna Rita N

Aqua Girl

Avant Toi

Ben Sherman

Betsey Johnson

Blend

Carpe Diem

Catarina Martins

Cheeky Pay

Claire’s

Colcci

Comme des Garçons Shirts

Comptoir des Cotonniers

Custo Barcelona

Desa 1972

Dimensione Danza

Dondup

Erickson Beamon

Faycal Amor

Festival della Moda Russa

Fiat

French Connection

Galliano’s Girl

Garage

Gerbe

Ghost

Gianluca Capannolo

Gioseppo

Giuntini

Gola

Hartford

Henry Beguelin

Homeless

Idea Plus

Irene Van Ryb

J Brand

J. Lindberg

John Galliano

John Hardy

Jucca

Kebros

Kiwi Saint Tropez

Kova&T

Locman

Madame V

Mandarina Duck

Mango

Manufacture d’Essai

Mother Denim

Mia Shvili

Ops

Ori

Patrick Cox

Paule Ka

Philipp Plein

Playboy

Plein Sud

Plein Sud Jeans

Plein Sud Soir

Poles

Preview Milano

Prochownick

Pyaar

Quiksilver

Rossignol

Roxy

Ruco Line

Seal Kay

Showa

Società Italia

Studio Capecchi

Sylvie Schimmel

Tardini

Tonino Lamborghini

Touché

Transit Par-Such

Turquoise

Twenty8Twelve

Uniform

Van Der Straeten

Victoire

Wannabe by Patrick Cox

Y’s Mandarina

York & Cole

Yummie Tummie

Yves Delorme

Services

Events

Conception and organization: fashion shows, special events, product presentations, including:

  • Creation of target mailing list
  • Invitation and program distribution and recall
  • Logistic coordination
  • Research and selection of locations
  • Definition and coordination of timeline, set design and installations
  • Event management
  • Event follow-up

Public Relations

  • Media relations (corporate and product press office)
  • Relations with opinion leaders and key members of specific sectors (fashion, culture, press, trade, sales force)
  • Celebrity endorsement (testimonial research and product placement)
  • Research and management of sponsorships, co-branding and co-marketing
  • Social Media (concept – strategy – content – update)

International

Creation and management of international communication network, including the selection and supervision of local agencies in major markets and direct contact with the press in minor markets.

Contacts

LOGOS PR

Corso Genova, 28
20123 Milano
tel. + 39 02 89403663
fax. + 39 02 89403361
info@logospr.com
www.logospr.com

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